Terms of Service

1. About these terms

These Terms of Service ("Terms") govern your access to and use of the Kalitu website and services (together, the "Services"), operated by Talitu Ltd., a company registered in United Kingdom under company number 10295016, with registered office at 483 Green Lanes, London N13 4BS ("Kalitu", "we", "us", "our").

By accessing or using the Services, you agree to these Terms. If you do not agree, you must not use the Services. If you are using the Services on behalf of a business, you confirm that you have authority to bind that business to these Terms.

2. Definitions

• Business Client — a clinic, clinic group or other business that engages Kalitu’s AI Workforce, marketing or related services.
• AI Workforce / AI teammate — the AI-powered lead intake, follow-up, retention, appointment and related automations that Kalitu designs, installs and manages for Business Clients, as described in section 4.
• Business Services — the AI teammate design, installation, management and related automation services described in section 4.
• User — any person who accesses the Services, including Business Clients and their team members.

3. Eligibility & accounts

You must be at least 18 years old to use the Services. Some features require an account. You are responsible for the accuracy of the information you provide, for keeping your login credentials secure, and for all activity that occurs under your account. Notify us promptly of any unauthorised use.

4. Business & agency services

For Business Clients, Kalitu designs, installs and manages AI teammates that handle lead intake, follow-up, retention, appointment management and related automations for Med Spa, Cosmetic Dental and similar aesthetic businesses. Where multiple AI teammates are installed together, we may describe the overall set as an “AI Workforce”. The exact scope, configuration, deliverables, timelines and fees for any engagement are set out in a separate order form, proposal or statement of work (“Engagement Terms”). Where Engagement Terms conflict with these Terms, the Engagement Terms govern for that engagement.

No guarantee of results. Outcomes from AI teammates and related Services depend on many factors outside our control, including your market, offer, pricing, responsiveness, the quality of the content and systems you provide, and the policies and availability of third-party platforms. Except where expressly stated in writing in Engagement Terms, we do not guarantee any specific number of inquiries, bookings, revenue, conversion rates or return on investment.

You are responsible for ensuring that any claims, offers, pricing and content you ask us to deploy through AI teammates or otherwise promote on your behalf are accurate, lawful and compliant with applicable advertising, healthcare and consumer-protection rules.

5. AI teammates and AI-generated outputs

AI teammates generate responses, classifications, summaries, recommendations and actions automatically. AI outputs can contain inaccuracies, omissions, biases or unexpected results, may misinterpret inputs, and should not be treated as professional, medical, legal, financial, clinical or other expert advice.

Supervision. Business Clients remain responsible for supervising the use of AI teammates within their business, including reviewing and approving treatment information, pricing, policies, workflows, scripts, templates and communications with their customers. Business Clients are responsible for any decisions made or actions taken based on AI outputs.

No medical advice. The Services are not medical services. AI teammates do not provide medical advice, diagnoses or treatment recommendations and must not be used in place of qualified clinical judgement or professional consultation.

Third-party AI providers. AI teammates rely on third-party AI models, hosting providers and connected platforms (for example, large language model providers, voice and messaging platforms, calendars and CRMs). Availability, performance, pricing, model behaviour and outputs of these providers may change without notice, and we are not responsible for changes, errors, outages or discontinuations on their part.

No employment relationship. “AI teammates” are software systems and automations. They are not employees, workers, agents or contractors of Kalitu or the Business Client, and no employment, agency, partnership or fiduciary relationship is created by their use.

Service improvement. Kalitu may use aggregated and anonymised Service usage data, including operational metrics and model performance signals, to monitor, secure and improve the Services, provided that such data does not identify Business Clients or their customers. We do not provide Business Client content or customer data to third-party AI providers for the training of their models, except where you have explicitly instructed us in writing to do so.

6. Authority and access to your systems

To deliver the Services, Kalitu typically needs to connect to, configure and operate systems, software, communication channels and accounts you control or use, including but not limited to your CRM, calendar, email and messaging accounts, advertising accounts, websites, customer databases and similar tools.

You authorise Kalitu, its staff and its sub-processors to access, configure, modify and operate those systems and accounts as reasonably necessary to deliver the Services. You confirm that you have the right and authority to grant that access, that the credentials you provide are accurate, and that providing access does not breach any third-party terms or agreements binding on you.

You are responsible for promptly revoking access if you cease to be entitled to grant it, for keeping payment details for connected platforms up to date, and for any third- party platform fees or charges incurred by you (for example, advertising spend, SMS costs or AI-platform usage charges) that are billed by those platforms directly to you.

7. Data and healthcare compliance

Rights to provide data. Business Clients are responsible for ensuring that they have all required rights, notices, consents and permissions to provide customer or patient data to Kalitu and to use AI teammates in connection with that data, including any consents required for automated decision-making, communications and processing of special-category data under applicable data-protection laws.

Healthcare and regulatory compliance. Business Clients remain responsible for compliance with all healthcare, advertising, professional, consumer- protection, data-protection and other laws applicable to their business, including rules of any professional body, regulator or platform they are subject to. Kalitu does not advise on, monitor or audit Business Client compliance with these obligations and Business Clients should obtain independent advice where they are unsure.

Patient and customer data. Where Business Clients share customer or patient data with Kalitu, Kalitu acts as a processor on the Business Client’s instructions. Where Engagement Terms include a data processing addendum, that addendum governs the processing of personal data and prevails over inconsistent provisions of these Terms in relation to that processing.

8. Bookings & calls

Where the Services allow you to book a call or consultation, you agree to provide accurate details. We may use the information you submit to prepare for and conduct that call. Booking a call does not create any obligation on either party to enter into a paid engagement.

9. Fees & payment

Use of the Kalitu website is free.

Fees for Business Services are set out in the applicable Engagement Terms. Unless stated otherwise: fees are exclusive of applicable taxes; invoices are payable within 7 days; and recurring services renew until cancelled in line with the Engagement Terms. We may suspend Services for overdue payment. Third-party costs you authorise (for example, advertising spend paid to ad platforms) are your responsibility and are separate from our fees.

Cancellation and refund rights are set out in the applicable Engagement Terms. Statutory rights that cannot be excluded are not affected.

10. Your content & materials

You retain ownership of the content, logos, images, copy and other materials you provide to us ("Client Materials"). You grant Kalitu a non-exclusive licence to use, reproduce and adapt Client Materials only as needed to deliver the Services. You confirm that you have the rights to provide Client Materials and that our use of them as intended will not infringe any third party's rights.

11. Acceptable use

You must not misuse the Services. Prohibited conduct is described in our Acceptable Use Policy, which forms part of these Terms.

12. Intellectual property

The Services, including the Kalitu name, branding, software, design, text and graphics (excluding Client Materials and Provider content), are owned by or licensed to Kalitu and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Services for their intended purpose. You may not copy, resell, reverse engineer or create derivative works from the Services except as permitted by law.

Work products we create specifically for a Business Client are addressed in the applicable Engagement Terms.

13. Third-party services

The Services rely on and integrate with third-party platforms, which may include CRM, scheduling, advertising, payment, hosting and social media providers. We are not responsible for third-party services, their availability, or their terms and policies, which apply to you separately. Changes made by third parties may affect the Services.

14. Disclaimers

The Services are provided "as is" and "as available". To the fullest extent permitted by law, we exclude all warranties, conditions and representations not expressly stated in these Terms, including any implied warranty of merchantability, fitness for a particular purpose or non-infringement. We do not warrant that the Services will be uninterrupted, error-free or secure.

15. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that, and to the fullest extent permitted by law: we are not liable for loss of profits, revenue, goodwill, data or business, or for indirect or consequential loss; we are not liable for the acts, omissions, treatments or outcomes of any clinic or third party we work with; and our total aggregate liability arising out of or in connection with the Services or any engagement is limited to the greater of (a) the fees paid by you to Talitu in the 12 months before the claim, or (b) £1,000, in each case subject to any larger amount required by law.

16. Indemnity

You agree to indemnify Kalitu against losses, damages and reasonable costs arising from your breach of these Terms, your misuse of the Services, or any content or claims you ask us to publish or promote on your behalf.

17. Suspension & termination

We may suspend or terminate your access to the Services, with or without notice, if you breach these Terms, if required by law, or to protect the Services or other users. You may stop using the Services at any time. Ongoing engagements end in line with their Engagement Terms. Sections intended to survive termination (including those on intellectual property, disclaimers, liability and indemnity) continue to apply.

18. Force majeure

We are not liable for any delay or failure in performing our obligations caused by events outside our reasonable control, including but not limited to: failures, outages or material changes affecting third-party AI models, hosting providers, internet, telephony or messaging providers, calendar, CRM or advertising platforms; acts of God; fire; flood; pandemic or epidemic; war or terrorism; industrial action; cyber attack; or government action. Where such an event materially prevents us from delivering the Services for an extended period, either party may suspend or terminate the affected engagement on reasonable notice.

19. Changes to these terms

We may update these Terms from time to time. The "last updated" date shows when changes took effect. Material changes will be notified where reasonably practicable. Continuing to use the Services after changes take effect means you accept the updated Terms.

20. Governing law

These Terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory rights you have as a consumer in your country of residence.

21. Contact

Questions about these Terms can be sent to hello@talitu.com or via our contact page.